Families run on a list that never gets written down: who signed the form, who’s picking up on Thursday, whether the dentist visit got booked. Carrying that list is real work, and it usually lands on one person by default, not by choice.
We built Zazu so that work has somewhere to live besides one person’s head. Zazu notices what’s coming, works out what it means for your week, talks to both parents, and makes sure every job has an owner. It asks before it acts, every time.
Where Zazu came from
Zlil Simchon and Nir Portiansky worked together at Blings, where they spent years building AI agents that help people at work. One day at lunch, Nir took a call from home about pickups, dinner and the bank, hung up, and said: “We have a million agents helping us at work, and at home we’re still on paper and pen.” Zazu is the answer to that sentence.
Founders
Zlil Simchon
CEO & co-founder
Previously Head of Business Operations at Blings and Business Operations Manager at Wix. Zell Entrepreneurship Program alumna, Reichman University.
Nir Portiansky
Co-founder & CTO
Leads product, design and engineering. Previously Head of Design at Blings and motion designer at i24NEWS. Holon Institute of Technology.
Company facts
Company
My AI 4 Life, Inc.
Product
Zazu, the AI family assistant for working parents
Founded
February 2026, Delaware, United States
Works inside
WhatsApp and iMessage
Connects to
Google and Microsoft 365
Price
Free for 7 days, then $19 a month
Data
Stored on AWS servers in the United States
Contact
Not to be confused with
Zazu, the AI family assistant at getzazu.io, is not related to the African fintech company Zazu, to ZAZU Kids sleep trainers, or to other apps that share the name.
Try Zazu
Message Zazu and see what it notices by tonight.