Press
About Zazu, in one paragraph
Zazu is the AI family assistant for working parents, built by My AI 4 Life, Inc. With a family’s permission it reads email and calendars, notices what needs attention, such as school deadlines, forms, appointments, pickups and renewals, and coordinates both parents so every job has an owner. It works inside the messaging apps families already use, WhatsApp and iMessage, and it asks a parent before it acts.
Fact sheet
• Company: My AI 4 Life, Inc., Delaware, United States. Founded February 2026.
• Product: Zazu, the AI family assistant for working parents.
• Leadership: Zlil Simchon, CEO and co-founder. Nir Portiansky, co-founder and CTO.
• How families use it: they message Zazu in WhatsApp or iMessage. There is no app to install.
• What it connects to: Google and Microsoft 365 email and calendars, only with permission.
• Price: free for 7 days, then $19 a month.
• Usage: hundreds of families, and growing every day. Every day Zazu reads more than 4,000 emails, works on more than 800 family tasks, sends more than 600 reminders and carries more than 1,000 messages between family members.
• Data: stored on AWS servers in the United States. Zazu does not sell personal information or use it for advertising.
Founder bios
Zlil Simchon is CEO and co-founder of Zazu. Previously Head of Business Operations at Blings and Business Operations Manager at Wix. Zell Entrepreneurship Program alumna, Reichman University.
Nir Portiansky is co-founder and CTO of Zazu, leading product, design and engineering. Previously Head of Design at Blings and motion designer at i24NEWS. Holon Institute of Technology.
Logo and photos
Story ideas
• The mental load, measured: one birthday invitation is about 47 minutes of invisible work for a parent.
• Two parents, one assistant: what changes when both parents, not just one, can see and share the list.
• An AI that reads your inbox, on your side: for coordination, never for ads.